You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing New System.
ANA has found 86 results for you, in 620 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The need for international market intelligence systems

The paper argues the case for international market intelligence systems and identifies the key factors that need to be taken into account in developing such a system. The industry is becaming increasingly competitive, more international and managers...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: James C. Newell
September 1, 1981
×

Citation

Newell, J. C. (1981a, September 01). The need for international market intelligence systems. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-need-for-international-market-intelligence-systems


Research papers

Evaluating advertising campaigns

Nestle is strongly concerned with making right decisions about budgets, media and advertising strategies, and, consequently, with monitoring its campaigns. Nestle has been tracking some parameters, generally supposed to be connected with the way...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Authors: Marc Vincent, José-Maria Riera Vidal
Company: Nestlé
June 15, 1981
×

Citation

Vincent and Vidal (1981a, June 15). Evaluating advertising campaigns. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/evaluating-advertising-campaigns


Research papers

Magazine covers as a flexible marketing tool

Up to now magazine covers have only been used to attract attention and to protect the inside of a magazine. With the help of a new technical complete manufacturing system - the DOOR-SYSTEM - it will be possible to employ the cover economically as a...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Wolfgang A. Reinhardt
June 15, 1981
×

Citation

Reinhardt, W. A. (1981a, June 15). Magazine covers as a flexible marketing tool. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/magazine-covers-as-a-flexible-marketing-tool


Research papers

Optimising newspaper sales

This paper is an introduction to the philosophy of supply control systems to optimise newspaper and magazine sales. The construction of the system was started in 1972 as a cooperation between the management of sales and distribution and the...

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Author: Ivan Biangslev
May 1, 1981
×

Citation

Biangslev, I. (1981a, May 01). Optimising newspaper sales . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/optimising-newspaper-sales-


Research papers

From little ACORNS...

The objective of this paper is to describe the use of a new UK system of area classification, to assist in resolving problems of sample representativeness, sub-sample matching and minority sampling. Other applications of the system, as a descriptive...

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Author: Simon J. Orton
May 1, 1981
×

Citation

Orton, S. J. (1981a, May 01). From little ACORNS.... ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/from-little-acorns-


Research papers

The use of on-line retrieval systems as an aid for decision making

The decline in the cast of computing has put new decision making tools based on mathematical models and statistical formulae within the grasp of a wide range of commercial organisations. However, mathematical models have their limitations in a...

Catalogue: Seminar 1980: Information Systems In Action
Author: Serge Lustac
June 15, 1980
×

Citation

Lustac, S. (1980a, June 15). The use of on-line retrieval systems as an aid for decision making. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-use-of-on-line-retrieval-systems-as-an-aid-for-decision-making


Research papers

Interactive service to management

The availability of advanced techniques provides job satisfaction for analytical staff and the use of such techniques provides the information needed by management to maintain a competitive edge. The use of these techniques is usually by specialist...

Catalogue: Seminar 1980: Information Systems In Action
Author: Elisabeth W. de Bruyn
June 15, 1980
×

Citation

de Bruyn, E. W. (1980a, June 15). Interactive service to management. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/interactive-service-to-management


Research papers

Multi dimensional measurement of involvement with social problems

Students of public opinion are well aware that important differences exist in people's involvement with the major (social) issues of the day. The concept of involvement has no scientific status in the social sciences, and there has been no endeavour...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: Peter H. van Westendorp
June 15, 1980
×

Citation

van Westendorp, P. H. (1980a, June 15). Multi dimensional measurement of involvement with social problems. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/multi-dimensional-measurement-of-involvement-with-social-problems


Research papers

Development of a self-completion media questionnaire for magazines

The present report describes a new system of questioning for self-completion media questionnaires in which all instructions were expressed in terms of symbols. The questionnaire as it has been drawn up was considered easy to understand by the persons...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Dieter Müller-Veeh
June 15, 1980
×

Citation

Müller-Veeh, D. (1980a, June 15). Development of a self-completion media questionnaire for magazines. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/development-of-a-self-completion-media-questionnaire-for-magazines